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The only cosmetics enterprise indigenous to the Dead Sea region, Ahava is driven by a deep passion to unearth the secrets of the revitalizing effects of minerals on the skin. Their dedicated scientific approach has helped to acquire an unrivaled expertise on the subject, which has culminated in the development of an international network for ongoing academic research. Ahava has translated this deep knowledge base into a series of superior skincare products, based exclusively on the rich resources of this magical part of the world.

True to their philosophy of protecting the innate beauty and resources of the region, Ahava has cultivated a caring relationship with the Dead Sea. The healthy harvest of crystallized minerals, Dead Sea mineral mud and desert plants is conducted responsibly, with Ahava taking only what is strictly needed, enabling nature to effortlessly replenish itself.